Digital + In-Store Support
Bring the online and in-person parts of your customer experience together.
Your website, visitor information, QR codes, online storefront, signage and physical location may be managed as separate pieces.
Your customer experiences them as one journey.
I provide hands-on support updating, creating and connecting those customer-facing touchpoints so people can move more confidently from discovering your business to visiting, purchasing or taking the next step.
When the pieces do not work together, customers have to fill in the gaps.
A customer may find your business online but struggle to locate the information needed to visit.
A QR code may work, but the page it opens may not answer the next question.
Your online storefront may look polished while the information or presentation inside the physical space tells a different story.
Sometimes nothing is technically broken. The experience simply asks the customer to do too much figuring out on their own.
This service is about improving those connections and putting the necessary changes into place.
Depending on the project, I may help with:
- Website and online storefront updates
- Visitor and customer information
- QR-code destinations and customer pathways
- Online and in-person connections
- Booking and purchase experiences
- Product presentation
- Signage and customer-facing materials
- Testing and refinement after updates are made
This is hands-on support, not only a list of recommendations.
A Customer Experience + Digital Audit identifies friction, documents what is happening and helps establish priorities.
Digital + In-Store Experience Support focuses on taking action—updating the content, creating the missing pieces and helping the different parts of the experience work better together.
If you are not yet sure what needs attention, start with a Customer Experience + Digital Audit.
See It in Practice
Hogg Hummock Artisan Market
For the Hogg Hummock Artisan Market, the work extended across the website, visitor information, QR codes, product photography, the online storefront and the physical market.
Rather than treating each piece as a separate project, I worked to connect the experience from online discovery to planning a visit, shopping in person and continuing online.
Ready to improve how the pieces work together?
If you already know where the experience needs attention—or have completed an audit and are ready to act—I can help put the improvements into place.